It may seem like an odd question but it's one I get asked all too many times. When I say to people I'm a copywriter, the first thing that generally tends to surface is:
"A copyrighter? Oh so you issue out copyrights?" Or;
"So that's copyright law?"
I then tell them I'm a writer and it usually follows with - 'What kind of books do you write?" So I just explain it with a reference to Mad Men and that usually starts to make sense.
Unlike in Mad Men though, which depicts the traditional art of copywriting - crafting words to sell or persuade in the form of advertising, copywriting today covers a much wider spectrum. The role of a copywriter has changed so much that finding one who is the right fit for your business isn't always an easy feat.
So, I've compiled a list of my top 5 traits every copywriter should have, which may help you separate a good copywriter from a great one - if you're ever on the lookout.
Halloo's top 5 copywriter attributes
So my advice... if you have a copywriter who can speak your brand language and currently ticks all of your boxes, then stick with them. If not, give us a halloo!
Image source: Tampa Bay