Churning out original content on a regular basis is a challenge for many marketers, especially when you're a jack-of-all-trades and time isn't on your side.
But with a little bit of digging in your own backyard, you'll find that the people you work alongside every day can be a real asset to your content marketing, and soon enough the ideas will start flooding in.
6 ways you can look to your colleagues for content inspiration
Tap into influencers and subject matter experts
Speak right to the source about topics that matter to your company. Experts in their field provide credibility and help you become a thought leader in your industry, not just a sideline participator.
Conduct interviews, set up live Q&A sessions and capture what you can visually to make your content even more engaging. I challenge you to go up as high as your CEO to get their opinion on absolutely anything - then share it with the rest of the world.
Customer service can help you too
Spend a little bit of time with your customer service team and you'll learn more about your customers than you could imagine. You may already have personas to base your content strategy on, but the real time interaction you'll gain is invaluable.
These guys can tell you straight up the questions they get bombarded with on a daily basis and what annoys your customers. Bring those questions to the forefront and be proactive in demystifying any assumptions about a product or service you offer. It's also an opportunity to provide tips and advice, or simply create more brand awareness.
Go behind the scenes
Capture what goes on in the engine room of your operations. Whether it's with crew working out in the field or colleagues based in an office environment, there's always someone with a story to tell. Moments like these make for compelling video content!
Reach out to the community
Showcase the work you're doing in the community. Do you support any local Perth charities or do you volunteer your time to help others? How does this align with your brand?
Happy go lucky
Show them you're human too! Share staff events or company milestones as you're celebrating them. The more creative you can be the more engaging your content will be.
Go back in time
If you haven't done this already, conduct a content audit and scan your archives for interesting historical content and images. Then repurpose your content so it's relevant again.
Depending on the size of your company you may already have a knowledge centre you can also take advantage of to generate even more content ideas.
At Halloo, we're all about collaboration and it's a great way to keep the content wheel turning. We can't all be copywriters or content marketers, but if you've identified keen participants, consider decentralising your content marketing efforts and develop your own content team with the wider business. It can be something as simple as contributors sharing their ideas via a content calendar.
The more perspective and interaction you can attract from within, the easier it will become to produce organic content and in turn make your brand shine.