Have you jumped into 2016 with a burst of fresh perspective and creative inspiration? Content marketing trends and predictions for the New Year are out, providing us all with some direction on what's hot and where we should be steering our efforts.
But if you're a small business or have limited resources, you may feel like you're constantly playing catch up with the big guys and appear a bit out of reach for where your content marketing initiatives currently sit.
With so much content saturation out there and technology growing at such a fast pace, it can be hard to keep up. No matter what stage your content marketing life cycle is at though, it doesn't hurt to set some goals to get motivated for the year ahead and align it with your marketing plan. And what better way than a bucket list to keep you on track!
So... where to start?
Think about what you're currently doing and how you might be able to build upon your existing content strategy (and if you don't have one then it should be on the top of your bucket list - Halloo can help you with this if you need a hand).
Consider including in your bucket list a mix of small achievable targets and then throw in some 'big ticket' items that might not be attainable straight away, but sets the direction for where you'd like to be.
Thought starters for compiling your content bucket list
And if there's one piece of advice you should take on board, it's choose the platforms that work best for you. Don't spread yourself thin across everything if you don't have the resources to dedicate the time to do it properly.
Share you bucket list ideas with us!