While the vast majority of you may be wrapping up your content marketing efforts for the year, let's not forget, the content world still keeps ticking on.
If you've worked hard all year to establish an engaging readership don't abandon your ship over the festive season. You may find this time of year provides an even greater opportunity to reach out. With many of us taking time off to rejuvenate, your readership may be lounging by the pool or the beachside with tablet in hand ready to hear what you have to say.
But, we all know that developing meaningful and relevant content that sticks takes time, and if you're like many on skeleton staff or even closing for the season - who has time to even think about it? So, here are some quick content wins to help carry you through the New Year.
1. Reflect on the year that was
Reuse popular content from the year. I like to call this in-house content curation! Have a quick look at your analytics and top performing content. What stories, posts, videos and images proved to be most popular? Showcase these to your readers.
2. Top 10 for 2015
Lists are great and take no time at all to prepare. Create a list of what you consider to be your top 10 moments/ achievements/ highlights of the year. Or, develop a checklist for your readers on a relevant topic that may come in handy for them during the festive period.
3. Have fun with your campaign
Have you got a campaign still running during this time? Take a different angle with your content by injecting some holiday fun and festive flair, but still ensure you maintain your key messages.
4. Beautify existing content
Delve into your archives and repurpose old content such as a blog article and turn it into a presentation using SlideShare. This may take a little bit of extra time, but most of the hard work's been done as you have the content, you just need to simplify it and make it look appealing.
5. What's your opinion?
Create a quick survey or poll about an issue or idea you want to explore. Now's a good time as any!
And, don't forget to cross promote your efforts across all your channels to minimise the leg work.
Happy holidays :)
It may seem like an odd question but it's one I get asked all too many times. When I say to people I'm a copywriter, the first thing that generally tends to surface is:
"A copyrighter? Oh so you issue out copyrights?" Or;
"So that's copyright law?"
I then tell them I'm a writer and it usually follows with - 'What kind of books do you write?" So I just explain it with a reference to Mad Men and that usually starts to make sense.
Unlike in Mad Men though, which depicts the traditional art of copywriting - crafting words to sell or persuade in the form of advertising, copywriting today covers a much wider spectrum. The role of a copywriter has changed so much that finding one who is the right fit for your business isn't always an easy feat.
So, I've compiled a list of my top 5 traits every copywriter should have, which may help you separate a good copywriter from a great one - if you're ever on the lookout.
Halloo's top 5 copywriter attributes
So my advice... if you have a copywriter who can speak your brand language and currently ticks all of your boxes, then stick with them. If not, give us a halloo!
Image source: Tampa Bay